Text: Moore Soboleva, author of the Fierce & Cute Telegram channel

Blush is ignored by many as an optional makeup item.and at the same time they are the easiest and most effective way to transform a face: simulate eight hours of sleep, play a drama queen or get a carefree Californian tan. We will tell you what blush are and what they are for.

What are blush


The largest and most popular category is powder blush, which is naturally the most convenient to apply with a brush. Almost all modern products are finely ground so that even a neophyte can easily cope with shades of any degree of brightness. Most often, powdery products have a light shimmer so that the face is more embossed and beautifully reflects the light, but there are also tightly matte shades, and very shiny ones, which can easily replace a highlighter.

Dior Diorblush in Miss Pink

3 350 RUB.

Dior makes an exemplary powdery blush: shades are bright, shade easily, lay down beautifully.

Guerlain Rose aux Joues in Crazy Bouquet

3 295 RUB.

Guerlain blush is good not only for its cool clean colors and fine grind, but also for the scent of violets.


Gel blush is a relatively liquid and light texture that manufacturers often recommend using on the lips as tints. They are almost always translucent and can be easily shaded with your fingers or a sponge. They are good because they are slightly absorbed into the skin, so they look like a real blush.

Chanel Rouge Coco Lip Blush in 416 Teasing Pink

2270 RUB.

A successful spring novelty – moisturizing (!) Blush-tint with an applicator.

Becca Beach Tint in Raspberry

2200 RUB.

The favorite of American it girls is the most delicate gel tint: bright in the package, but looks very natural on the face.


Creamy blush comes in sticks (they are sometimes intended for both cheeks and lips), less often in classic packages. Products are available in natural shades as well as very bright ones, easy to blend and layering, they are convenient to carry – the perfect piece for a quick make-up. Can be applied with fingers, brush and sponge.

Romanovamakeup Sexy Cream Blusher in Shiny Peach

1,770 RUB.

Makeup artist Olga Romanova tirelessly expands her makeup line. The cream blush still exists in a single, but quite versatile peach shade.

Estée Lauder Genuine Glow Blushing Creme in Sweet Cheeks

2099 RUB.

The lip and cheek stick is available in two completely natural shades – this pink perfectly imitates a healthy complexion after sports or sex.


Cushons are the most fashionable form factor for three years now: in the form of pads impregnated with pigment, they produce not only tonal products, but also blush, and even lipstick. This is really quite convenient: the cushion feature is a dense coating, the degree of which can be varied, and at the same time – a natural effect. They are applied with the attached sponge.

LancĂ´me Cushion Blush Subtil in Splash Orange

3138 RUB.

One of Lisa Eldridge’s many successes as Creative Director of Makeup for LancĂ´me: thick, pretty cushions with a bright yet easy-to-use blush.

Sephora Wonderful Cushion Blush in Bubbly Syrup

830 RUB.

Sephora’s cushion blush is good for no-make-up – very nice, delicate and good on the skin.

What are the different shades for?

Coral and peach

Peach is the most versatile blush color: it always refreshes, never looks superfluous, and goes well with most makeup. The color can go to beige or pink, but in all variants it remains flattering for any skin tone. It looks especially luxurious on the cheekbones, but in general, fashion dictates the methods of applying blush: in an excellent video of the American Allure, it is well shown how it has changed over the past hundred years.

Clinique Cheek Pop in Peach Pop

2 100 RUB.

Pretty blush flowers are a big hit of the brand, which in recent years has taken on makeup tightly and successfully.

Physicians Formula Butter Blush Natural Glow

890 RUB

Powdery blush with shimmer – almost creamy to the touch. Perfectly fits and smells like tanning oil.

Too Faced Love Flush in Love Hangover

2 290 RUB.

The flirty doll brand finally entered the Russian market last year – and the Instagram hit, Love Flush, is now available to us.


Another universal color that comes in many variations. The shade, which is rather foolishly called “the color of dusty rose”, goes well with any makeup, and the cold eye-popping pink itself can become an accent. If you apply pink blush on the apples of your cheeks, that is, in the place that usually turns red first from the cold, your face will look rounder and healthier, and if you shade it along the cheekbone to the temple, it will become more elongated. There are never too many pink blushes, and it is impossible to collect all the shades, but we found some especially cool ones.

YSL Babydoll Kiss & Blush Duo Stick in shade 4 From Me To You

2660 RUB

A tiny stick that fits in a closed palm is suitable for both lips and cheeks. The stick has two sides: you can trick and try to use the shades separately, but it is most convenient to draw one line and slightly shade

Too Cool For School Play Cheek Angel Blusher in Angel Pink

RUB 899

Very light pink blush with a shimmer, with which it is absolutely impossible to overdo it. A rather useless but beautiful puff is hidden in the bottom.

Givenchy Le Prisme Blush in Love

3500 RUB

Restless Nicolas Degenne recently relaunched the line of blush – now they consist of two parts: highlighter and pigment. The cool pink Love is good both when mixed and when each half is used separately.


Blush as the main accent in makeup is a trend that once again came into fashion a couple of years ago along with draping. Bright blush scares many, but there is nothing to be afraid of: noticeable color spots on the face, being well shaded, look fresh and harmonious. Even bright blush is good to combine with the same fiery lipstick or wide arrows. If, for now, you are not drawn to the doll’s cheeks, bright blush can be shaded to a translucent shade: any good modern formula allows this.

Illamasqua Cream Blusher in Laid

RUB 2299

The main hooligans in the world of makeup, the British Illamasqua, have made the perfect mad fuchsia, which, if desired, is stewed into the most delicate blush.

theBalm Instain in Toile

1899 RUB

Very long-lasting and very bright powdery blush. The brand attributes the strawberry-coral shade Toile to “spring”, and here it is nice to agree: the color adjusts for good weather.

Dolce & Gabbana The Blush in Sole

3570 RUB in TSUM

The languid Italian brand perfectly knows how to work with bright colors – the warm orange-red Sole is clearly designed for dark-skinned Sicilians, but it looks no less luxurious on light skin.

Plum and dark

Dark blush is the best way to draw drama on your face if you want it, and there is no time for smokey up to the eyebrows. When applied to the protruding part of the cheekbones, they make the face more elongated and replace the contouring – the oval of the face immediately becomes like that of Maleficent. Look great with bright eye makeup, dark lipsticks and on their own.

Nouba Blushow in shade 2

RUB 1415

An unexpectedly cheeky shade for a conventional Italian brand – berry with almost duochromic …


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