Kourtney Kardashian announced the launch of the long-awaited Poosh website, which has become a new lifestyle project for the eldest of the sisters of the famous family. The first information about it appeared in early March, but the official opening took place only now.

“I decided to launch Poosh because I felt a lack of information in the lifestyle media space. Healthy living has earned a bad reputation. Many people think that if you don’t exercise your body, then you are not sexy or cool. But this is not the case and Poosh must prove the opposite to you, ”said Courtney.

The site now features a recipe for a light and nutritious avocado shake, an interview with Kris Jenner, and skincare tips. Kardashian plans to develop both video format and text stories and is ready to compete with Gwyneth Paltrow and her “bad advice” at Goop.

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