29 August 2021

Blanche is Byredo’s most famous fragrance. And in 2021, the company decided to update the packaging design and will soon introduce a limited number of white embossed bottles for the brand’s biggest fans.

Aldehyde and Provencal rose are responsible for the famous aroma of purity in the composition. And earthy notes are sandalwood and musk. In the finale – a floral fleur in the form of cyclamen and violets.

To mark the release of the Collector’s Edition, the brand has filmed an ad campaign featuring UFC fighter Ilir Latifi and fitness model Rebecca Eklund. According to the Byredo team, they represent the Blanche fragrance.