How I worked as a makeup artist for the Huda Beauty brand: shooting and results


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Today I have to rewind the tape a few months ago to tell you about how I ended up on the set of Huda Beauty! I am sure you should be interested, but I am pleased to share the moments that are important in my career as a makeup artist.

In early August, I was invited to conduct a casting of models for the future shooting of the new Huda Beauty product, which I signed a nondisclosure contract. Today I can tell you not only what kind of product it was, but also about the shooting process itself.


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It was about the launch of the Huda Beauty #FauxFilter Skin Finish Buildable Coverage Foundation Stick. It had to be demonstrated on models with different skin tones, ranging from white to the darkest in the line. There was a big shoot.


For each model, I needed to choose a shade of foundation in advance, which I did for the first 4 days. During this time, I have painted over 100 models of different nationalities, ages and genders: Brazilians, French, Portuguese, Germans, Americans, Poles, Indians, Arabs, Vietnamese, Filipinos, Chinese, Canadians …

Some models were worried and breathlessly awaiting a meeting with Khuda, while others indifferently flopped onto a chair and thought about their own. By the end of the day, I lost count of them and already by eye determined from which color line this or that model.

The casting came to an end imperceptibly. There are still 4 shooting days ahead. Wake up at 6 a.m. to be at work at 7:30 a.m.

Shooting Huda Beauty

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I had to supervise the models at two sites at once – where the video was filmed, and where the photography took place. The video required some makeup conditions, and the photo required others. So I ran from one site to another, that at the end of the day my legs begged for mercy.

I returned home at nine o’clock to wash my brushes and fall into a deep sleep. From fatigue, I stopped dreaming. On the fourth day of filming, I felt a surge of energy. Here it is – the reserve, which was activated by default.



Most of all, I was worried about makeup with dark-skinned models due to the lack of much experience with this skin tone. Oddly enough, but it was easy for me to choose a tone, palette of shadows, blush … I acted intuitively.

In general, after moving to Dubai, everything new ceased to scare me. Interesting tasks, tight deadlines, a foreign language – all this gave a different meaning to my work as a makeup artist.

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A model sat in front of me and in my head I saw her in the image that I just needed to repeat. Therefore, I worked quickly, managing to do a full-fledged makeup in an hour, sticking bunches and a hairdresser pulling the model’s head by the hair.

Yes, we worked in parallel, which sometimes complicated the process, for example, getting hairspray directly in my eyes. But nothing prevents you from enjoying the process when you are in the stream.

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In such projects, the make-up artist gets to know himself and answers the main question: how much he loves his profession, so as not to notice the ongoing chaos on the set and remain as focused as possible on his work. I was once again convinced that it was mine.