19 August 2021


Beauty blog and beauty blogger - how to blog about makeup and beauty

Beauty blog is a part of my life. For 8 years, I have been writing articles every day, photographing, editing – in general, doing my favorite thing.

This experience allows me to voice 10 reasons that will become the reason for the reader’s comment “Ot-pi-si-va-yus!” :

1. Do not understand what you write about

Beauty blog and beauty blogger - how to blog about makeup and beauty

It is readable when the blogger does not understand the topic and does not even try to study it before sharing his opinion. The desire to keep a beauty blog here and now turns into an illiterate approach, which means a disrespectful attitude towards the reader.

2. Poor quality photos

Beauty blog and beauty blogger - how to blog about makeup and beauty

A beauty blog is impossible without photographs. If you want your portal to be different from stock sites with reviews, you need to learn how to take high-quality photographs, read, get worn out with the settings so that the color rendition is as close to reality as possible. It can take months or even years, but always thinking about improving the picture, you are already on the right track!

3. Lack of feedback from the reader

Beauty blog and beauty blogger - how to blog about makeup and beauty

I don’t understand bloggers who ignore readers’ comments. Each time I learn something new for myself in the dialogue with subscribers. I am always interested in their opinion and vision. Otherwise, why, in general, blog, if not for the sake of those who read you?

4. Reluctance to share new information in order to sell oneself for money

Beauty blog and beauty blogger - how to blog about makeup and beauty

A very popular trend that has gained momentum over the past two years. Every blogger strives to sell his course, product, master class, without giving anything in return. Personally, I unsubscribed from many for this reason, when the blogger went into commerce, without ceasing to advertise his products, forgetting about the sincere attitude towards subscribers.

5. Boring presentation of material

Beauty blog and beauty blogger - how to blog about makeup and beauty

Another good reason is when you get bored with a blogger. It seems like he writes competently, understandably, but the nausea is terrible … You run away from the “monotony” of the material to less illiterate, but interesting bloggers.

6. Sugary reviews of products that are submitted for review

Beauty blog and beauty blogger - how to blog about makeup and beauty

The desire to please PR people, to send more products leads to the loss of the reader’s trust. Every blogger understands this and sooner or later he makes a choice: which side to switch to – a PR person or a subscriber.

7. Non-informative articles

Beauty blog and beauty blogger - how to blog about makeup and beauty

What new reader learns from my article? Is the question you should ask yourself before writing each new article. In times of abundance of information, it is difficult – to open something new for the reader – but one fresh thought in the text is enough and the article acquires its usefulness.

8. Desire to seem smarter than you really are

Beauty blog and beauty blogger - how to blog about makeup and beauty

Don’t act like a pro, even if you are. Don’t try to impress, just be yourself. Communication on an equal footing with the reader is the best that I have managed to create on the blog. I’m not afraid to seem stupid. I am always open to new information and ready to reconsider my opinion.

9. Monotonous content

Beauty blog and beauty blogger - how to blog about makeup and beauty

It’s good when the blog has one topic. But when it is broadcast one-sided, it gets tiresome. At one time, I only wrote reviews on cosmetics and nothing else, which led to the loss of interest of some readers. They made it clear to me that the blog was not the same, after which I reconsidered my attitude to the content material.

10. Srach-showdown-whining

Beauty blog and beauty blogger - how to blog about makeup and beauty

There is a certain category of beauty blogs with continuous provocations, showdowns with subscribers, challenges to a duel of other bloggers – in one word “hyipzhora”. It helps them promote the blog, but not for long. Having chosen this path, the blogger is forced to constantly hype so that he is not forgotten. Otherwise, subscribers will become bored with him, because most of them came in a state – where is the scandal here?

Being a beauty blogger is hard when it comes to really useful, varied, interesting content. This is a daily job, an adequate assessment of oneself, constant growth and the desire to be the best beauty blogger.

And in order for them to articles, take into account all 10 points, and maybe more … Write in the comments, what should be the reasons for you to permanently unsubscribe from the beauty blog?

Illustrations @pizpiretia