27 August 2021


Wet face & eyes effect - photo

The effect of wet skin, aka wet makeup, raises a lot of questions not only among beginners, but also among experienced makeup artists. It’s time to understand this topic so that no one will have any doubts about their knowledge of this type of makeup!

If it seems to you that the effect of wet skin is done exclusively on filming and shows, then you do not think.

Indeed, many makeup artists resort to such makeup in order to show not only their skills, but also to replenish their portfolio with beautiful “pictures”. This is what I did at one of the photo sessions, the results of which you can see right now.

Wet face & eyes effect - photo

How I created the wet skin effect:

1. Moisturizing the skin

This is the sacred duty of every makeup artist on beauty shoots! In this makeup, I applied moisturizer to both models. Embryolisse Lait-Crème Concentré.

2. Tonal basis

To create a perfectly even skin tone, I chose a thicker foundation such as Lancome teint miracle in shade # 010. In addition, it gives a subtle glow to the skin and has moisturizing properties. In this type of makeup, it is worth abandoning the matting cream, which will lead to the opposite effect.

3. Face contouring

This step is optional, but in this example I wanted to emphasize the relief of the face with shadows. As a sculptural blush, I chose Kevyn Aucoin The Sculpting Powder.

4. Wet eye makeup

Persistent products must be used here. My choice is MAC Paint Pot – Groundwork cream eyeshadow base, on top of which I applied MAC Matte – Charcoal Brown and Mystery matte brown eyeshadows.

5. And the last, most important step – product for creating moist skin

Wet face & eyes effect - photo

There are 3 main types of wet eye product:

  • Petrolatum (the most common one that can be bought at a pharmacy)
  • Transparent lip gloss (MAC Gloss Creme Brillance is popular among makeup artists, which has a more viscous consistency, but in fact it can be any lip gloss)
  • Moisturizing cream (with exceptional quality – no absorbency; this is what Elizabeth Arden Eight Hour Cream Skin Protectant is famous for)

I’ve tried all 3 options and here are my findings:

  • Vaseline does not give such a pronounced shine that it is practically invisible in the photo
  • Lip gloss has an unpleasant sticky texture, which I want to get rid of it as soon as possible, not only for models, but also for myself, as it instantly rolls down and after 3-5 minutes you will have to correct your makeup
  • Elizabeth Arden Eight Hour Cream Skin Protectant is the most comfortable for both models (by sensations) and for me (by results).

Wet face & eyes effect - photo

And the most important question, which, I’m sure, is already ringing in your head: “Is there a product that does not allow shadows to roll, while maintaining the effect of moist skin?”

My answer: “No, it doesn’t exist today! All wet skin products have a fragile texture. This coverage will be enough for you exactly 10-15 minutes. “

Wet face & eyes effect - photo

Despite all the difficulties, you should definitely try to “portray” the effect of wet skin, at least for yourself, in order to understand the beauty of this makeup and feel all the subtleties of application in work, and not in words.